KULDA GROUP BRAND VIDEO
PROJECTED VIDEO LAUNCH DATE 12/30/2017
Create a video that highlights the Kulda Group.
Generate new leads / calls.
Motivate buyers/sellers to choose KG vs other realtors,
Viewers aligned with KG’s values.
- Prospective buyers/sellers (cold leads).
- Individuals who already know the Kulda Group via previous transactions, workshops, community events, etc... (they will want to share this video)
- Facebook Webpage + Promotion (advanced targeting tactics)
- Email list
- YouTube channel
- Nextdoor app
- Add to email signatures
Reach 15,000 people on Facebook
Generate 5,000 views on Facebook
(I'd suggest putting $100 towards ad spend)
UP NEXT = FILMING SESSION 11/20:
AT KULDA GROUP OFFICE:
- Team Meeting | 1:00pm-2:00pm
- Derek & Juliette Interview | 2:00pm-3:00pm
- Gratitude statement: being part of SF Bay Area/Coastside community
- What do buyers/sellers receive when they decide to work with the KG team?
- What problem do you solve for buyers/sellers? (“Before” state)
- What areas does the KuldaGroup serve? Where is the KuldaGroup located? (coastside/peninsula/SF bay area)
- What are some of your values / reasons you do business? What key lessons / statements do you believe have contributed the most to your success? (i.e. Business is about relationships… “why”)
- Share your process for buying/selling a home... (KG has experts on team for each stage of process… team involved at each stage)
- - - Who are some of the people on staff?
- How did the Kulda Group get started? Share some history… 25 years aka established (authority… immersed in local community… thought leadership)
- What are some of the Kulda Group’s core values / beliefs.
- - - Describe the culture and environment at KG?
- What are some of your biggest accomplishments at KG? (Thought Leadership = Trust)
- Anything else you’d like to add?
- What was the obstacle / concerns that would have prevented you from working with the KuldaGroup?
- What did you find as a result of working with the KuldaGroup?
- What specific part of the selling/buying process stood out to you the most with the KuldaGroup?
- What are three other benefits of working with the KuldaGroup team?
- Would you recommend the Kulda Group to people buying or selling? If so, why?
- Is there anything you’d like to add?