Rezi Media + Streetcode Academy

Challenge:

  • Generate awareness of Streetcode Academy’s mission.

  • Produce compelling video content reflecting Streetcode Academy’s mission to showcase at fundraising event.


Gameplan:

  • Film Streetcode sessions + gather interviews around the topic “diversity in tech."

  • Distribute content on social platforms, website and email


Execution:

  • Produced 2 episodes in the "Who’s Next” video series

  • Extrapolated 6 micro-content pieces to leverage on social media

  • Created additional content formatted to fit the context of the platform (Marshawn Lynch video example)

  • Created facebook ad campaign to place content to local community


Results:

  • 200,000+ video views

  • 130% increase in reach on social

  • Accomplished new fundraising goal

 
 Click the images above to view the content

Click the images above to view the content

 Click the picture above to see more videos we produced with Streetcode!

Click the picture above to see more videos we produced with Streetcode!

 Click the picture above to see more videos!

Click the picture above to see more videos!

 

Next Steps:

  • Drive video viewers to upcoming events / classes via Facebook re-marketing campaign to people who viewed videos, visited website…

  • Produce new episodes for video series to drive further engagement


If you’d like to learn how we can help you grow with video click here to get the process started…