Highlight the community efforts/events that HBW and ALA are actively with.
The coastal cleanup is a great way to showcase HBW's location and ALA's values while also generating awareness on a cause that the coastal community respects.
Inspire viewers to be aware of how they impact the environment.
To generate awareness of HBW and ALA. We want to create shareable content that reaches a broader community and drives traffic to HBW / ALA's respective platforms.
Within the customer journey (below) this fits the "AWARENESS" stage.
Filming Location - Poplar Beach
Interviews with 3 people (cleanup leader, Nicole, HBW employees, ALA members, and volunteers)
Total shoot will be around 1-2 hours (interviews + supporting footage)
FILMING DATE: SEPT. 16TH
VIDEO RELEASE: SEPT. 26TH