PURPOSE:

Highlight the community efforts/events that HBW and ALA are actively with.
The coastal cleanup is a great way to showcase HBW's location and ALA's values while also generating awareness on a cause that the coastal community respects. 
Inspire viewers to be aware of how they impact the environment.

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GOALS:

To generate awareness of HBW and ALA. We want to create shareable content that reaches a broader community and drives traffic to HBW / ALA's respective platforms.
Within the customer journey (below) this fits the "AWARENESS" stage.

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Execution:

Filming Location - Poplar Beach
Interviews with 3 people (cleanup leader, Nicole, HBW employees, ALA members, and volunteers)
Total shoot will be around 1-2 hours (interviews + supporting footage)
FILMING DATE: SEPT. 16TH
VIDEO RELEASE: SEPT. 26TH

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